Now this is really a disappointing move, Aircel one of the largest GSM operating company removed its much talked dedicated special offer USSD code *121#. Since the last two years, the company was giving dedicated special offers to every customer through USSD short code. But last week, it has stopped offering special offers through the code and withdrew the menu leaving their customers with no options to check special offers for their numbers.
Few days back, it has also announced to sell its 4G airwaves to Bharti Airtel to overcome their debts ; making a simpler path to fuse its GSM trade with Reliance Communications through stock swap deal.
Withdrawing offering special offers may harm the company which is already short on customers than their rivals.
In March, the Aircel run by Maxis got only 0.41 million new customers whereas the market leader Bharti Airtel topped the chart with 2.55 million new customers.
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